Tell us your online store revenue for the three months before you joined. This sets your starting line, so your awards reward the growth you make in the program. Add other revenue too if you had it.
Pick a store-revenue target to hit in a single month, and an optional month to reach it by. This is just for you. It does not change your awards.
Every milestone you cross earns a physical award. This is the address we send it to.
Start with the course since it answers most initial questions. Once you're to the point of optimization and "bread crumbing", then coaching becomes extremely valuable! Our advice is to attend coaching to observe while you complete the Meta Ads training.